Stage 2 · Mafia Offer
Interested buyers still do not sign.
Prospects who are clearly interested still don't sign.
They say they want to think about it, then stop replying.
01
How this feels
Prospects who are clearly interested still don't sign.
They say they want to think about it, then stop replying.
If that sounds like your last few months, this is the right page.
02
The common advice
"Discount it."
A lower price does not make the outcome more certain. You earn less, but the buyer still hesitates.
"Add more scope for free."
More work requires more time and coordination from the buyer. It can make the decision harder.
"Chase harder."
More pressure can make the buyer less confident in the decision.
These actions do not reduce the buyer's risk.
03
The root cause
The offer asks the buyer to take too much risk, so they choose to do nothing.
Your buyer is weighing an uncertain outcome, unclear work and a cost they must explain. Nobody gets blamed for not hiring a consultant. Until the offer reduces their risk, doing nothing stays the safer choice.
04
What fixed looks like
The offer gives the buyer a clear, low-risk way to start.
- The first commitment is small, specific and valuable.
- You define the work, timeline and expected result before discussing price.
- The buyer can explain and support the decision inside their company.
- You spend less time negotiating price.
Free guide
The Mafia Offer Guide
A practical guide to identifying buyer risk and reducing it in your offer.
- The three risks your buyer is weighing.
- Guarantees that work when you are working on your own.
- What it usually means when a buyer says they want to sit with it.
Self-serve digital course
Mafia Offer
$2,495
One-time payment
Revise your offer to reduce the buyer's risk and make the decision easier.
- Identify the risks your buyer is considering
- Change the work, order and terms to reduce those risks
- An offer you can price with confidence.
- Recorded and self-paced, so you can work when you have time
- No scheduling or calls, with support from the digital community
The Mastermind covers positioning, your offer and your sales process. This purchase credits toward it. See how the credit works.
Coached individual session
Mafia Offer, coached
$4,999
One-time payment
The same program, worked through with us in one 90-minute 1:1 session.
- Identify the risks your buyer is considering
- Change the work, order and terms to reduce those risks
- An offer you can price with confidence.
- Includes the full Mafia Offer self-serve course
- One 90-minute 1:1 session
- Prework before the session, so the time goes on your business
- A review of your post-work after the session
- We sell alongside you: bring a real prospect, referral partner or live deal
The full $4,999 comes off the $6,749 mastermind price if you join within three months. See how the credit works.
Choose coached: $4,999The Mastermind
- 16 weeks
- Three working sessions in order: Decisive Edge, Mafia Offer and Sales Execution
- A diagnostic, workbook, offer document and sales guide completed with you
- Weekly mastermind community after you complete your positioning work
- Your growth scorecard, reviewed every session and measured again at 30, 60 and 90 days
- Other experts working through the same stages and reviewing your positioning, offer and deals