Stage 3 · Sales Execution
Lots of effort. Not enough clients.
You are doing a lot of activity and nothing is happening.
You do not know where to start finding prospects or referrals.
Your sales skills are fine. You want an action plan you will actually follow.
01
How this feels
You are doing a lot of activity and nothing is happening.
You do not know where to start finding prospects or referrals.
Your sales skills are fine. You want an action plan you will actually follow.
If that sounds like your last few months, this is the right page.
02
The common advice
"Do more outreach."
More activity in the wrong places produces more of the same. The problem is usually where you look for prospects and whether you ask for referrals.
"Use this script."
Scripts make you sound like a salesperson. Buyers notice, and it undercuts the trust your expertise earned.
"Just follow up more."
Follow-up is a system, not a task. Without a system it depends on you remembering, and it slips.
None of this fixes where you find prospects, how you ask for referrals, or how you follow up.
03
The root cause
Most experts look for work in the wrong places, miss the ask for referrals, and treat follow-up as a task instead of a system.
Most people who come to us with a sales problem have one of three. They are busy but looking in the wrong places and not asking for referrals. They do not know where to start. Or their sales skills are fine and what they are missing is a plan they will follow. Each one has a different fix, and none of them require you to sound like a salesperson.
04
What fixed looks like
You know where your next clients come from, you ask for referrals with confidence, and follow-up runs as a system.
- You know which parts of your network send the right work, and where to find more of it.
- You ask for referrals in a way that feels natural and gets a yes.
- Follow-up runs as a system, so no good prospect goes cold.
- Your sales conversations sound like advice from an expert, never like a pitch.
- You have a clear weekly action plan and people keeping you to it.
Free guide
The Sales Execution Guide
A short guide to finding prospects, asking for referrals and following up without sounding like a salesperson.
- Where to look for prospects when activity is not working
- How to ask for referrals so people actually send them
- How to set up follow-up as a system
Self-serve digital course
Sales Execution
$2,495
One-time payment
Learn how to find prospects, ask for referrals, follow up, and run sales conversations with language that sets you apart and makes you sound like an advisor, never a salesperson.
- Where to find prospects and how to use your existing network
- How to ask for referrals so people actually send them
- A follow-up system, so follow-up stops being a task you forget
- Sales conversation language that makes you sound like an advisor
- Recorded and self-paced, so you can work when you have time
- No scheduling or calls, with support from the digital community
The Mastermind covers positioning, your offer and your sales process. This purchase credits toward it. See how the credit works.
Coached individual session
Sales Execution, coached
$4,999
One-time payment
The same program, worked through with us in one 90-minute 1:1 session.
- Where to find prospects and how to use your existing network
- How to ask for referrals so people actually send them
- A follow-up system, so follow-up stops being a task you forget
- Sales conversation language that makes you sound like an advisor
- Includes the full Sales Execution self-serve course
- One 90-minute 1:1 session
- Prework before the session, so the time goes on your business
- A review of your post-work after the session
- We sell alongside you: bring a real prospect, referral partner or live deal
The full $4,999 comes off the $6,749 mastermind price if you join within three months. See how the credit works.
Choose coached: $4,999The Mastermind
- 16 weeks
- Three working sessions in order: Decisive Edge, Mafia Offer and Sales Execution
- A diagnostic, workbook, offer document and sales guide completed with you
- Weekly mastermind community after you complete your positioning work
- Your growth scorecard, reviewed every session and measured again at 30, 60 and 90 days
- Other experts working through the same stages and reviewing your positioning, offer and deals